Do you want to skyrocket your revenues by selling goods online?
Well, online sales have increased dramatically in recent years. Getting into the e-commerce business now is the opportunity to win your share in increasing earnings. However, the growth of any online business entirely depends on its ecommerce website.
Don’t know how to build an ecommerce website from scratch?
No worries anymore. In this blog, we will tell you everything you must know about ecommerce website design, cost, terms, and development process. Just stay tuned till the end and start earning online!
Part 1: Why should You Establish Your Own Ecommerce Website?
Undoubtedly the success of ecommerce stores brings various advantages to a company. Still, there are many reasons to build your ecommerce website. Here are few of the reasons you should know prior to stablish the ecommerce website:
- People are increasingly purchasing online.
As per statista.com, ecommerce studies claimed that over 2.14 billion individuals globally would buy products and services online in 2021– increasing from 1.66 billion globally digital customers in 2016.
Do you want to take benefit from this trend? This is why you must build your ecommerce website.
- Shopping online is more convenient than the physical store
Do you know why ecommerce sales are increasing dramatically?
Well, there is no rocket science in it. Shopping online provides customers convenience and easiness as they can buy anything anytime from anywhere.
They only need to visit your website, choose the items they want, fill out little information about delivery, and get the product in hand. Hence, to get benefited from these latest trends, you must establish your ecommerce website and make a living online.
- ecommerce store is less expensive than the physical store
The cost of establishing an ecommerce business is unquestionably lower than that of a physical storefront. What is the reason? To simply put, you do not need to acquire a place or other furnishings to display your goods.
Furthermore, you will not have to pay monthly fees for things like electricity bills, cash registers, maintenance bills, and so on.
Part 2: How to build an eCommerce Website Step By Step
Well, now you have a basic understanding of several advantages, you can enjoy by selling via your ecommerce store. Let us guide you how to build an ecommerce website from scratch by following some basic steps.
The ecommerce website development process is not as challenging as it seems like. All you need to do is to follow our detailed guidelines and establish your brand new ecommerce website.
So here are the 6 basic steps to establish an ecommerce website:
Step 1: Buy a domain name & Hosting
If you’re just starting out with an ecommerce website, let us tell you what a domain name means. Well, the domain name is also known as a URL, is actually your online address. This is your ecommerce site’s “home” on the Internet, and it is what your customer type into the search bar to access your online store.
Here are a few examples of domain names:
So, choosing a domain name is the very fundamental step to establish your ecommerce website. For the best results, choose a domain name associated with your brand, such as google.com.
Whereas a web host, also known as a web hosting service provider, is a company that offers the technology and services required for your website to be accessed on the Internet.
Well, there are several hosting service providers available. You must choose one that is strong enough to meet your company’s requirements while also minimizing server downtime.
Step 2: Pick your ecommerce website builder
The ecommerce website is where any business “lives” online, and there are various alternatives available for you to select from. Luckily, you can use free ecommerce platforms with limited functionalities. Free ecommerce platforms are built on WordPress.
Following are few of the ideal ecommerce platforms to think about while choosing where to build your ecommerce site.
How much does it cost to build an ECOM website?
BigCommerce: It is a cross-channel seller-focused ecommerce platform that is possibly the most adaptable for small businesses. Monthly plans begin at $29.95.
Shopify: Well, Shopify is by far the most popular and specialized ecommerce platform, and it is perfect for startup companies and drop-shipping businesses. Plans with Shopify begin at $29 per month.
3dcart: It is another ideal platform for the specialized ecommerce business industry. 3dcart offers a low-cost starting plan for as little as $19 per month.
Step 3: Install an SSL certificate for your website.
An SSL certificate is a text file that contains encrypted data which you put on your website server to protect interactions for both you and the visitors. Google search engine ranks your website higher in search results if it contains an SSL certificate.
Step 4: Setup an online Payment gateway
Whether you select a website builder or a web design agency for establishing the ecommerce website, you will have to select an online payment gateway provider. You must choose one of these suppliers in order to accept online payments.
Not to mention, a large number of web designers support the primary payment gateway providers; however, many charge a fee for their use. For example, Shopify will charge a transaction fee of up to 2 percent from your business.
Step 5: Design your ecommerce website
Ecommerce website design entails planning, structuring, and presenting your items and content for a visually appealing display. An ideal store design for establishing an ecommerce website demands the following elements:
- Responsive on both PCs and mobile devices
Customers today visit online stores via a variety of devices. As per recent research, 59.3% of clients utilize smartphones or tablets to fulfill online purchases. This is why your website should be designed to show effectively on both PC displays and mobile devices.
- Images of Excellent Quality
If you want people to buy your items, you must offer them what they are willing to pay for through presenting high-quality product photos. For best results, you should utilize vibrant images that showcase your items in the best light possible. Not to mention, avoid using stock pictures on your website.
- Simple to Use
Customers will be overjoyed if your website is easy to use. Nobody wants to spend a lot of time looking for your goods. Therefore, your website should be user-friendly so that your customers can explore it without thinking twice.
- Professional website
There should be no misspellings on the ecommerce website. Additionally, the typefaces, color scheme, and footer design should be similar throughout all pages. You must also ensure that all of your item links and icons are accessible.
If you select Shopify as the ecommerce platform for establishing your website, you may choose PageFly— it’s the most ideal Shopify application for creating shop pages online.
Step 6: Test Your ecommerce website and launch
The last stage in creating your ecommerce website is to complete a few test orders. Obviously, every ecommerce website performs testing differently, but they all allow you to send some pre-launch test orders through their platform. These orders will proceed through the payment gateway, but they would not charge your credit card.
You’re prepared to get started for the business once you have successfully completed some test orders through your ecommerce site.
Part 3. What should you do when you’ve established an ecommerce website?
When it comes to establishing an ecommerce website, development is only one part of the process. If you wish to receive the maximum outputs from your website, such as quality leads and sales- you have to think out of the box.
You have to advertise and handle your website to ensure more buyers can access your business. Here are some golden strategies to grow your website organically:
- Add your items to Google Merchant Center
Google is one of the most popular search engines; therefore, you need to have a presence there. With the Merchant Center, you may gain a prominent position in search results for your goods.
Simply establish an account on Google Merchant Center, then submit your items using a Microsoft Excel or Google Sheets file. Then, you may spend money on Google Shopping advertising. These ads show at the top of search results, assisting your online store in increasing revenues.
- Enhance website traffic with SEO content
Ecommerce SEO is a must-have approach – both before and after you create an online business.
This is because SEO affects your site’s rank in search results on platforms like Google. Because moreover, 90% of online purchasing begins with a search engine— you need to be at the top of the results. Otherwise, how would customers discover your website?
You may continue to optimize your site by creating SEO-based content. SEO-optimized content doesn’t mean it’s robotic or uninteresting; in fact, it offers individuals the information they’re searching for while adhering to best SEO practices.
- Utilize social media to promote your website and products.
Finally, when you have created your ecommerce site, now you must advertise it on social media.
Although you can utilize several social media sites for promoting your products, it is preferable to concentrate on the networks that your target audience uses.
Follow these guidelines to get the most outstanding results while utilizing social media to market your ecommerce website:
- Post on a regular basis, such as three times each week.
- Share a wide range of content, from promotional postings to educational articles.
- Respond to all comments and inquiries.
- In order to increase interaction, incorporate questions into your postings.
Cheers! Now you know how to build an ecommerce website from scratch.
Establishing an ecommerce store needs ambition, effort, hard work, and a small amount of beginning capital. The most crucial step is to decide to begin. You will not get it all right the first time. Be willing to try new experiences, fail, and keep going. That is the route to being a successful entrepreneur.
To summarize, creating your online store from the ground up is never a simple process for anyone. However, we hope that by following this guide on how to build an ecommerce website step by step, you will be able to establish your ecommerce store and start living online.