The Reasons Why Landing Pages Are a Must

Landing pages play an important role to capture leads, starting a qualification process, and then moving them through your sales process and into new customers. Researches show that marketers register leads at a higher rate by sending them to dedicated landing pages, rather than directing traffic to the home page.

As you get into diverse topics of SEO, Digital Marketing, and Paid Advertisement, you might’ve come across several technical terms such as landing pages. Landing pages contain utmost importance in today’s digital world. On top of that, you may want to acquire reliable landing page services like us.

Here in this detailed blog, we’ll have a deeper look at the most suitable landing page examples and how they help businesses in selling their products effectively. Before going into further details, let’s take a look at the basic concept of acquiring a good landing page.

Exactly What Does Landing Page Mean?

What comes to your mind while hearing about Landing Page? Probably, a page on the internet where a consumer lands. Right? But, in the marketing field, you can define it as a self-contained page that differs from other website pages including the homepage. The page must have an engrossed and unique purpose to transform more visitors into customers.

This page should affix the claims, businesses made while advertising their products. The landing page websites contain the power and attraction to make visitors permanent customers. Your website’s landing page assists you to register more sales, display special deals or offers, and make an announcement.

Furthermore, these pages can be linked back to other pages including a new eCommerce website, or other service pages on your website. It depends on the purpose of developing a landing page.  We mentioned Lead Generation Pages –pages that list the best selling items such as eBook, content entry, free trial, or webinar registration. As a reward, you’ll get a piece of important information such as email, phone numbers, names, etc. for running aggressive marketing campaigns.

Most importantly, a good landing page can bring you more customers by convincing a customer to buy your exciting products for their personal data. You can see the landing page examples by searching a specific competitor’s keyword or by visiting the company’s website.

Experts say you don’t have to prioritize one landing page only but they suggest you have a couple of landing pages for the multiple targeted keywords. Therefore, you’ll be targeting visitors of varying interests by embedding different keywords on the website. This is what a landing page means and this is why you should give priority to the landing page of the website as compared to others.

Drive Conversions by Sending Visitors to the Right Place

The core objective of creating an attractive landing page is to target a high conversion rate by trafficking visitors to the right website page. The landingpage is normally termed as the main interface for grabbing business.

A common rule states, a landing page must bring all traffic to the website’s products or services page where you want them. The sequence of these pages must be perfect and give a straggling user experience to customers.

Right advertisement at the right place? You might’ve heard about the “Right man for the right job” but this is what we believe if you offer best-selling services to the consumers then you’re most likely to get more sales from landing pages.

In a nutshell, these pages have the potential to register more conversions or make your visitors wonder about the quality, you’re offering. Your marketing strategies will always ensure that your PPC spending attracts more customers while the landing page works to convert all those clicks. The landing page design makes the real difference. Let’s go through the following landing page examples or types and what are their purpose:

Landing Page And Website Homepage – Are They Same?

Most people think why do they need a landing page when they’ve got a homepage? Is it worth having both of these pages or do they’ve got a different purpose? Most probably, they’re similar in some context but it’s said that getting visitors on your homepage isn’t a good deal to grab.

Homepages have a low probability to turn visitors into customers. The reason is, the homepage displays diverse information about the business and they can drive visitors to some other page on your website rather than bringing them to the targeted page or sales page.

For instance, you’re operating a Motorbike Engine oil company and you’re targeting customers to buy your engine oil. You’ve developed a strong campaign for selling engine oil and visitors are visiting your website’s homepage where you’re offering a motorbike repair service along with your Oil ad.

The visitors will switch to any other service page if their motorbike is out of order and they need repair, but they were interested in engine oil initially.

The homepage’s aim is to inform and lead users to your different service pages while the landing page is to register more sales. This page plays an important role in converting visitors to long-lasting customers. The homepage shows general information while the landing page is concentrated and specific with a single CTA.

A Landing Page That Generates Leads:

The lead-generating landing pages have the sole purpose of collecting data of people interested in your services using forms. These pages are recommended to use during the sales funnel where customers take a keen interest to evaluate your offerings and have made up their minds to start the registration process.

These pages offer both offerings and rewards to convert visitors. Therefore, whatever product you’re offering, should give value to your visitor, so, they give you the details to be used in email marketing.

Click-Through Landing Page:

The Click Through Landing Page works more like a middle man among your advertisement and the page where your audience should be. This page ensures the right audience is being forwarded to the sales page.

These pages can assist you to establish a solid link between your shopping cart and the advertisement.  This page includes short and specific information or a focused Click To Acton that leads visitors to the target page.

Squeeze Page:

This page has an objective is to collect visitor data. This page is normally integrated with the lead generation page with the sales funnel page on its sides. It’s primarily used to gather emails and other data for a good mailing list.

The squeeze page only features a short and bold headline followed by minimal data/information. The landing page websites featuring squeeze page must contain a clear Call To Action(CTA) that clears all doubts of its readers. These pages contain an exit and the next step button for the visitor’s comfort.

Sales Page:

The Sales page is amongst the most difficult website pages to develop for aggressive marketing. These pages play an important role in getting things ready for you. Sales pages are normally located at the funnel page’s bottom and their purpose is to persuade people to acquire the company’s products and services.

The sales page needs a clear design and bold content that addresses the requirements of your targeted customers. You’ve two options before you either be more aggressive and advertise your product or lose the sell-by displaying content of zero value.

An experienced and good salesperson can help you design this simple website landing page. Your product should define the length of this page as its only purpose is to show customers what it offers. However, the pitch should be detailed and clear to persuade visitors to tap on the CTA and finalize the purchase.

Infomercial:

Infomercial can be a valuable sales technique that can refine your digital strategies by offering the actual value. These pages work perfectly with the lead generation and squeeze pages.

This landing page portrays a story to keep your user interacted, and interested just like most sales representatives do at night. It should be so attractive that it keeps your readers scroll and keep them committed.

Splash Page:

Businesses utilize splash pages at different points in their sales funnel depending on their marketing plan. These pages are straightforward and contain sophisticated content and images to attract visitors.

This landingpage usually displays the announcement or you can also call it a request page featuring a simple Yes /No option. These pages verify your visitor’s age and choose their preferred language. They only display general information rather than collecting leads/data. These pages appear before visitors access the company’s website.

Viral Landing Page:

This type of landing page has to develop brand awareness. Typically, these pages direct visitors to your business website. The viral landingpage is presented modestly and delicately as its main purpose is to capture readers’ interest and persuade them to share your website with their friends and family. The content may contain videos, games, content copy, or images.

Microsites:

Microsites refer to the single landing page website with an intention to target a potential market for a single campaign. Microsites are good if you’ve clear goals and sales targets. It’s more than a one-page website, although, it’s used for a specific or single task. These pages feature advertisements such as online advertisements.

Why Use Landing Pages and what is its Purpose?

Landing pages appear to be a successful solution for businesses that have different goals to meet. The main priority of a landing page is to catch visitors’ interest and persuade them to perform some action. These actions are normally termed as Call To Action and they usually drive your visitor’s lead generation/sales page. The landing page encourages people to grab a free trial, and download a free reader’s mastermind or ebook.

The landingpage has great importance in the online marketing regime where businesses are in a race to record more sales. In a nutshell, the landing pages direct the visitors to stay on top of everything they’re interested in.  The single website landing page brings visitors to the target page via the CTA button or text link. This page tells the visitors to perform an explicit action.

Have you created the website and branded it perfectly? Your job is done here. Now, what you should do is brainstorm and design a landing page that sells. Landing pages must be your first choice if you’re interested in acquiring a useful lead conversion tool.

In a nutshell, the landing page helps in improving the SEO techniques, bringing more traffic, and helps in creating unique brand awareness. A good landing page can also help you in developing a successful PPC strategy with the highest success rate.

According to recent reports, nearly 68% of the businesses focus on developing attractive landing pages which helped them in generating loads of leads. Moreover, most marketing campaigns register more diversions towards the homepage and this seems a bit odd.

The objective of the landing page is to bring customers closer to your products, offerings, and services. Alongside, these pages persuade people to take some action. Most importantly, the landing pages provide you an opportunity to register more conversions and develop a solid customer base.

Other than this, there is a lot of misconception about landing pages as businesses focus more on paid campaigns and bring visitors to their website’s homepage which seems a bit weird.  Successful landing pages are super convenient and assure the highest conversion rate as compared to traditional marketing campaigns.

These pages have the potential of converting visitors to customers for a product that hasn’t done much for your company.

What Should Be Included In A Good Landing Page?

The most important point about having a good landing page is, the company should never make the website’s default homepage its landing page. You’ll require a page to host your potential customers, so, they can benefit from the special deals and offerings your business is advertising currently.  It’s convenient to design a landing page but what a professional landing page constitutes is still a secret which is as follows:

·         Everything Is Free

Visitors will click on the landing page which gives them some value free of cost. Your potential customer will click CTA if they find a valid reason for this. If you’re not offering them what they’re looking for, you won’t be able to make any conversions.

·         Clear and Clever

The landing page’s content must be very clear as it’s the best representative of your company’s profile. A separate goal should be therefore each landing page.

·         Targeted Visitors

To benefit from your marketing campaigns, you should segment your goals and target visitors who’re really interested in acquiring your products and services. This can be done through specially tailored marketing campaigns.

·         Collect Customer’s Data

Gathering information from visitors can be hard for businesses if their landing pages don’t meet the visitor’s expectations. Apart from offering your best-selling products and services, the landingpage should incorporate contact forms to collect information from your customers for aggressive email marketing. The information will also give an insight into why your visitors have clicked the CTA.

·         Special Offers for Special People

No one will be interested in acquiring your offers unless they’re special enough to attract everyone lands on your website. Landing pages give you extra space for the companies to present their most awaiting offers.

How Many Landing Pages Are Recommended?

Currently, there is no restriction on the exact number of the landing page of the website. According to recent researches, a website with landing pages between 10 and 15 has a conversion rate of nearly 55%. This percentage looks good as compared to those websites having landing pages below 10.

Furthermore, the research continues to state, the websites with landing pages of around 40 have a 500% chance to convert visitors to customers.  Therefore, it’s good to erect landing pages for every marketing campaign.

It’s worth noting, the landing pages having different objectives should be targeted right according to the audience’s interest and requirements. To target desktop users, you must adopt variable practices whereas, for mobile users, a single unique landing page is enough.

·        Do I Need A Website To Publish My Landing page?

Most experts recommend having a website for a successful landing page portfolio. However, it’s not necessary to acquire a website to make a landing page. Several tools like Instapage are available on the internet to create landing pages.

Besides this, several email service allows businesses to develop their custom landing page designs. In a nutshell, you can bring more traffic to your landing page without needing a website.

Conclusion:

Landing page services always recommend businesses to develop landing page websites for converting more future leads. These pages can help boost businesses and get more customers into their sales network. The above-mentioned page can help in growing the customer base. In this detailed guide, we’ve taken a deeper look at why landing pages are important and how they can bring you more business in less time. DisSoftware is among the top landing page services that can help you generate leads and empower your marketing campaigns with a good landing page, Feel Free To Reach Out To Us!

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