Wix Landing Page

Landing pages are a great way to attract more customers to your product or service that is about to be launched soon.

Mostly, businesses come up with one landing page after another on their website – especially if they are catering to a range of consumer markets. Hence, getting landing pages made from experts and paying them every other week isn’t a viable option for businesses at all.

Thankfully, we have Wix to help us create landing pages. Most of the landing pages you see popping up nowadays are made using wix website developers, giving you the reason that you should also be resorting to Wix to make your landing pages from now on.

Are you still not clear about Creating a Wix Landing page? Well, read on and you’d be clear on what we’re talking about:

Part 1. Creating A Wix Landing Page – Step By Step

If you’re here, chances are, you know what kind of landing page do you want and what purpose it would serve for your business.

However, you might not be clear on how to make your Wix landing page. So, let us just explain things a bit here before we go on to discuss several ways of making your Wix one page website.

Like WordPress, Wix also lets you create your landing pages easily without any need of hiring an expert web designer.

With Wix, there are several ways you can create a landing page. While the end results of all these methods are similar, some people prefer one method over another because it suits them better.

Below, we will be taking your through each of the known methods of creating a wix landing page step by step. But first, let us see how you can sign up for Wix itself.

Signing Up For Wix

Before you pick any particular method to design your Wix landing page with, you’d be required to sign up and create an account on Wix. Doing so is very easy.

Wix account creation is just like any other account creation, but some people do get stuck at some points. Hence, here is a step-by-step and simplified guide on creating your Wix account, after which, we will move on to discussing different ways of creating your landing page with Wix:

1. Go to Wix’s official site and click on ‘create account’
2. You’ll be taken to a page where you’d have to provide your email address and add your password
3. You can also sign up directly through your Facebook or Google account
4. Add a password and provide with the information asked for and your account will be made

Now, that your account is made, let us move to the landing page creation.

Creating A Landing Page From Scratch

The first way many businesses take to create their Wix single page website is to make it from scratch. However, during the process, many give up finding it too hard a task to be done.

Don’t worry, here are all the simplified steps that you need to perform to create your landing page from a scratch:

1. Click on “Pages” located at the left side of your editor screen
2. Click on “add page” option at the bottom of the panel that appears when your open pages.
3. Click on “Blank Page”
4. Name your page and click on “Done”
5. Click on “Show More” icon and open “settings”
6. Go to Layouts panel and select “No Header and Footer” option
7. Now, custom set your page and decide whether you’d like to make it appear on your site’s home page.

And that’s all. Your landing page is now made.

Pros Of Creating A Landing Page From Scratch

Creating a landing page from scratch can be a bit enjoyable because it gives you the liberty to use a blank canvas and draw whatever you like on it.

Also, going with the blank landing page option makes sure you are not distracted by any other template and get your work done with focus. Sometimes, building your landing page from a scratch makes it stand out from other pages because it has your fresh and unique ideas at its back.

So, if it does not seem too much of a tedious task to you, we do suggest you first try making your landing page with a scratch.

Cons Of Creating A Landing Page From Scratch

Sometimes, creating a wix landing page from scratch might not be a beginner’s cup of tea. The blank canvas to work on, especially when you never had to make a landing page before, could be an impossible task.

This method of creating your landing page might also be a bit more time taking as compared to using the others. Also, if you’re not in contact with a lot of landing pages lately, you might end up making something really basic with no inspiration behind – and we doubt you’d ever want that!

Creating A Landing Page Using A Template

Another well-known method to get your landing page made is by using the wix landing page templates. You can easily customize these pages and make them land on your website.

Here’s how to do that:

1. Click on “Pages” located at the left side of your editor screen
2. Click on “add page” option at the bottom of the panel that appears when your open pages.
3. Click on “Landing Page” from the menu located at the left
4. Now, you’d get to choose from various wix landing page examples. Simply move your arrow to the template you like and select it by clicking “Add page”
5. Name your page and click on “Done”
6. Click on “Show More” icon and open “settings”
7. Go to Layouts panel and select “No Header and Footer” option
8. Now, custom set your page and you’re done.

Pros Of Creating A Landing Page Using A Template

Going with this method, you would never have to worry about running out of templates and designs that suit your need. Wix comes with several optimized pages that can help you attract the right kind of audience. You can easily pick whatever suits you best.

After selecting a template, you can even custom set it in a way you want. This method of creating a landing page tend to be more time saving and effective in most cases too. The time to save in creating your page can be spent in other essential things to make your business productive.

Lastly, most of the eye catching and engaging landing pages you see come from people who invest their time and energies in getting a page made from their template

Cons Of Creating A Landing Page Using A Template

Obviously, using a template that is already available to make a unique landing page is something that comes with its cons. Firstly, you cannot be sure if the landing page you make from a template, after so much editing, would look exactly unique.

It is possible that someone else out there is also using the same template and your pages end up looking alike. Also, for someone who takes pride in their business begin unique, using templates to create landing pages might not be a great option.

Even when Wix allows for a great deal of customization, sometimes, you really can’t use a template to make exactly what you have been idealizing and this can get annoying too.

Part 2. 4 Tips For Creating Effective Wix Landing Pages

Now that you know about the most useful ways for creating a wix landing page, it is the perfect time to encourage you to attempt at making your landing page using wix. We understand that the process can seem a little too overwhelming when you do it for the first time.

However, you have got to take the plunge. Once you get past your fears and attempt at making your first-ever landing page using Wix all by yourself, the rest would be easy.

Below, we are sharing some of our top favorite, tried and tested, tips for creating effective landing pages using Wix. Regardless of the method you choose to use, these tips are surely going to help you through the landing page making process

So, let us dive in:

1. Minimalism Wins – Always

Going over the board and filling your landing page with a lot of elements is probably the worst landing page creation mistake ever. It is never going to make you win no matter what you do.

When it comes to attracting people to your landing page, simplicity always wins. Make sure your page focuses on just one product or service. Also, neatness is also another important element for your landing page.

Keep the font style and size similar and the color palette as catchy and decent as possible. Experts believe that nothing drives better traffic and results than a clean landing page.  

The purpose of your landing page is to communicate only what’s important, and nothing serves this purpose well than a focused page.

2. Ensure Consistency

Sometimes, you have to create around 10 landing pages for the same campaign or line of products. Other times, just one does the job.

In any case, you have to make sure that you land page(s) exude a sense of consistency, i.e., they need to look one from top to bottom and across pages.

Select one particular font and palette that suits your business too and stick to it for as many landing pages as you can. Do not go overboard in trying to add the ‘funk’ element to your page. Rather, keep things consistent and in some harmony.

This not only makes all your landing pages more noticeable and memorable, but also saves your time that’s spent in making these pages because then you already know with each page as to what colors to pick and what font to choose and don’t waste your time in picking those.

3. Never Underestimate The Power of CTA

A call to action makes the most important part of any landing page. After all, you want to use landing page as a means to subtly push the viewers and your potential customers to do something.

This purpose cannot be achieved unless you use a clear call to action. But, this is not as easy as it may sound. You have to be brief, not too pressing, and actually convincing – all at the same time – in your call to action.

Doing all of these things together is not easy, but you got to take out the time and write an impressive call to action that can fulfil your landing page’s purpose.

We do not want to terrify you, but a landing page without a call to action is useless!

4. Visuals Are A Must

We always suggest people to think of themselves as an audience when making a landing page. Would you ever wait for more than a minute and invest your time in going through a landing page that is all full of text? No, you’d never do that.

This is because you need something to entice and attract your eyes to be able to stay at a page. Hence, as a landing page creator, you need to emphasize on the importance of visuals. Make sure you use images, videos, moving Gifs, and whatever else you can on your landing page.

These images not only create attraction on your page but can also be used to show a lot of what you want to, without taking up a lot of space, which is great!

Final Verdict

That is all we think a beginner needs to know to be able to create a wix landing page. That being said, we think that learning to ace it at web designing is a project under construction. Hence, you need to make sure that you never lose your will to learn.

Here’s to hoping you a great experience making your landing page with Wix. All the best!