A landing page is the best way to direct the visitors to the right path rather than getting them off-track. It entices the target audience to get concise information about the product or service and the steps to follow that end up the visitor making a purchase. Top-performing landing pages provide the best examples for businesses that just started or struggling to acquire the attention of the audience. By following the useful tips you can also design a landing page that simply converts! So keep trying the new things as it will eventually end up in getting success.
Different landing pages have different purposes such as some encouraging email sign-up, newsletter sign-up, e-book download, free software trial, or purchase. The design of the landing page should align with the purpose it serves.
To craft the most effective landing pages, following the tips from industry experts could help you a lot. So we are sharing in this article the useful strategies for an outstanding landing page that might be your next gate to success.
How to Be in the Top 20 Landing Pages?
Large traffic may see your ad but do not respond due to unattractive landing pages. That is why it is crucial to fill the gap in your landing page design to maximize your conversions and earn more profit and return on investment. Landing pages represent the business in terms of sales and when developed suitable for the target audience, your visitors drive to your website for further transactions.
As a business owner, you understand that good landing page development is a determining part of marketing and conversions. Implement useful tips to make the most effective landing pages and you will get significant benefits.
Below said are a few notable steps you should take to accomplish your captivating landing page design goals.
- Concise and Persuasive Copy
The copy of your landing page should be simple and clear without any extras that could possibly distract the visitors. Clicking on the landing page means that they are already engaged through email or ad but keeping them on the page and compels them to click the call-to-action button is the chief purpose which could only be done through an attractive and to-the-point copy.
The visitors do not stay on the website page for long so design the landing page in a way that converts and results in sales.
- Craft a Simple Landing Page Form
Top-performing landing pages do not ask for additional information for their form or newsletter sign-up. It’s because if go for unnecessary information, the chances are high that the visitors leave the page before even finishing the form.
If the purpose of your landing page is to get the visitors to sign up for their email addresses, just ask for email addresses. And if it’s for making a purchase, just take the basics such as billing and shipping information.
- Minimum or No Navigation Elements
Too many navigation elements could clutter your landing page that could possibly make the visitors confused so they might give up and abandon the page without converting. The one and only clickable link which should also be designed in a prominent manner is the call-to-action button.
There will be no problem if you add a few more links for those who need to know more. Additionally, linking to the homepage can help the visitors to acquire more information before making the final decision of purchasing.
- Use Large Fonts and Minimal Logo
As stated by the industry experts, the most beautiful landing pages have a minimal logo and large fonts.
One or two images are sufficient for the landing page as more images mean more focus on these rather than the vital sections of the page. Also, keep in mind that large fonts all over the page can have a negative impact on the visitor, so keep the heading bold and large while the subheadings and other text accordingly.
A minimal logo, on the other hand, reinforces the brand identity while consuming less space.
- Same Campaign, Same Feel
A marketing campaign does not limit to only one platform but a successful campaign targets the audience through ads, emails, and other sources too.
It will be good if you use the same design, fonts, and colors for your campaign as the visitor might wondering if ends up on the right page or not. Moreover, the same campaign design makes it professional.
- Landing Page Testing
To ensure the effectiveness of the landing page, testing is crucial. It’s not necessary what works for another will work for you too. It all depends on how your landing page serves the aim it is designed for. Testing the different versions of the page will facilitate you in getting an idea about the situations it works best for.
Headline, images, call-to-action, colors, buttons, and design are the elements that should be tested during the trial. Test each of this one by one, because this way you will get to know about which works great and what needs to change.
Top 10 Landing Pages You Should See
Many businesses do not consider landing pages much in their marketing strategy and those who are neglecting it, are losing a great opportunity of influencing and converting potential customers. Studies show that more landing pages make the website more tangible and to the visitors and helps in capturing their attention.
So here let’s behold the landing page examples of some of the top businesses.
1. Figma’s UI
The landing page has a great headline that instantly captures the attention and tells why it is important to get help in the designing process. Animated pictorial representation of the page fully depicts the design service it offers.
It’s a unique landing page that is designed in a way to impress and urge visitors to give it a try. Moreover, a dark-colored call-to-action button offers a free trial that persuades you to convert. Names of the reputed brands in testimonials solidify their credibility to win the trust and clear the mind of the visitors from any confusion.
2. LendingClub
Designing a top-performing landing page is tricky but not an impossible task especially when you have a lot of examples to learn from.
The bold encapsulated headline with the ‘check your rate’ box gets the visitor engaged almost instantly. The amount shows how much money you can take as a loan makes it easy to know if the visitor is looking for a high-value loan. Invest and borrow links at the top of the page helps to steer the traffic to the desired page for more information.
The red-colored call-to-action button on a white background can be clearly seen, more likely increase the conversions.