A landing page is the best way to direct the visitors to the right path rather than getting them off-track. It entices the target audience to get concise information about the product or service and the steps to follow that end up the visitor making a purchase. Top-performing landing pages provide the best examples for businesses that just started or struggling to acquire the attention of the audience. By following the useful tips you can also design a landing page that simply converts! So keep trying the new things as it will eventually end up in getting success.
Different landing pages have different purposes such as some encouraging email sign-up, newsletter sign-up, e-book download, free software trial, or purchase. The design of the landing page should align with the purpose it serves.
To craft the most effective landing pages, following the tips from industry experts could help you a lot. So we are sharing in this article the useful strategies for an outstanding landing page that might be your next gate to success.
How to Be in the Top 20 Landing Pages?
Large traffic may see your ad but do not respond due to unattractive landing pages. That is why it is crucial to fill the gap in your landing page design to maximize your conversions and earn more profit and return on investment. Landing pages represent the business in terms of sales and when developed suitable for the target audience, your visitors drive to your website for further transactions.
As a business owner, you understand that good landing page development is a determining part of marketing and conversions. Implement useful tips to make the most effective landing pages and you will get significant benefits.
Below said are a few notable steps you should take to accomplish your captivating landing page design goals.
- Concise and Persuasive Copy
The copy of your landing page should be simple and clear without any extras that could possibly distract the visitors. Clicking on the landing page means that they are already engaged through email or ad but keeping them on the page and compels them to click the call-to-action button is the chief purpose which could only be done through an attractive and to-the-point copy.
The visitors do not stay on the website page for long so design the landing page in a way that converts and results in sales.
- Craft a Simple Landing Page Form
Top-performing landing pages do not ask for additional information for their form or newsletter sign-up. It’s because if go for unnecessary information, the chances are high that the visitors leave the page before even finishing the form.
If the purpose of your landing page is to get the visitors to sign up for their email addresses, just ask for email addresses. And if it’s for making a purchase, just take the basics such as billing and shipping information.
- Minimum or No Navigation Elements
Too many navigation elements could clutter your landing page that could possibly make the visitors confused so they might give up and abandon the page without converting. The one and only clickable link which should also be designed in a prominent manner is the call-to-action button.
There will be no problem if you add a few more links for those who need to know more. Additionally, linking to the homepage can help the visitors to acquire more information before making the final decision of purchasing.
- Use Large Fonts and Minimal Logo
As stated by the industry experts, the most beautiful landing pages have a minimal logo and large fonts.
One or two images are sufficient for the landing page as more images mean more focus on these rather than the vital sections of the page. Also, keep in mind that large fonts all over the page can have a negative impact on the visitor, so keep the heading bold and large while the subheadings and other text accordingly.
A minimal logo, on the other hand, reinforces the brand identity while consuming less space.
- Same Campaign, Same Feel
A marketing campaign does not limit to only one platform but a successful campaign targets the audience through ads, emails, and other sources too.
It will be good if you use the same design, fonts, and colors for your campaign as the visitor might wondering if ends up on the right page or not. Moreover, the same campaign design makes it professional.
- Landing Page Testing
To ensure the effectiveness of the landing page, testing is crucial. It’s not necessary what works for another will work for you too. It all depends on how your landing page serves the aim it is designed for. Testing the different versions of the page will facilitate you in getting an idea about the situations it works best for.
Headline, images, call-to-action, colors, buttons, and design are the elements that should be tested during the trial. Test each of this one by one, because this way you will get to know about which works great and what needs to change.
Top 10 Landing Pages You Should See
Many businesses do not consider landing pages much in their marketing strategy and those who are neglecting it, are losing a great opportunity of influencing and converting potential customers. Studies show that more landing pages make the website more tangible and to the visitors and helps in capturing their attention.
So here let’s behold the landing page examples of some of the top businesses.
1. Figma’s UI
The landing page has a great headline that instantly captures the attention and tells why it is important to get help in the designing process. Animated pictorial representation of the page fully depicts the design service it offers.
It’s a unique landing page that is designed in a way to impress and urge visitors to give it a try. Moreover, a dark-colored call-to-action button offers a free trial that persuades you to convert. Names of the reputed brands in testimonials solidify their credibility to win the trust and clear the mind of the visitors from any confusion.
2. LendingClub
Designing a top-performing landing page is tricky but not an impossible task especially when you have a lot of examples to learn from.
The bold encapsulated headline with the ‘check your rate’ box gets the visitor engaged almost instantly. The amount shows how much money you can take as a loan makes it easy to know if the visitor is looking for a high-value loan. Invest and borrow links at the top of the page helps to steer the traffic to the desired page for more information.
The red-colored call-to-action button on a white background can be clearly seen, more likely increase the conversions.
On scrolling down, the benefits of personal loans are mentioned along with the easy and simple steps on how to use their service. Members and positive reviews show the credibility of the company that simply put the visitor on the path of purchase.
- ShareCalmly
This landing page is in the top 10 landing pages list for all the right reasons!
A clean page with to-the-point message and attractive colors is all that a strong landing page should have. The headline and a few lines below it simply demonstrate the purpose and value of the brand. A demo is also added on the page to help visitors in better understanding of their services.
Features and pricing are shown on the rest of the page in a way that keeps the audience engaged. Additionally, ‘get in touch’ line at the bottom is intelligently placed. After getting the relevant information regarding the value, pricing, and features, this line at the end fits perfectly.
- MailChimp
Its landing page is long form that exhibits all the aspects that a visitor needs to know. From a catchy headline to useful podcasts and webinars, MailChimp’s landing page has a lot to impress and convert the visitors.
‘Compare plan’ button next to call-to-action assists to get knowledge about the prices, helps in deciding to choose the plan according to the budget. It encourages selling and marketing of the products through their service in an effective way by telling about the steps clearly and concisely.
Depicting that the software is named as one of the best and logos of the successful businesses on the page quickly gains the trust of the visitors, resulting in more conversions.
- Intercom
The highlighted heading shows the value proposition of the company. Traditional black and white colors are used on the top, making it one of the most beautiful landing pages with black colored call-to-action button that quickly grabs the attention of the visitors.
The use of different but sharp colors makes the page attractive. Below the page, services offered by the company are discussed in a few words with links to click for directing to the page with more information. Testimonials from the well-known brands add value while the popular company logos depict the credibility, result in gaining more trust from the visitors.
- Shef
Love cooking and want a channel through which you can also earn from it? Shef is a unique platform that connects cooks with customers.
The initial fold of its landing page depicts what it offers and the monetary benefits that are associated with it. The attention grabbing image of food clearly shows that it is all about cooking. Red colored call-to-action and the solid reasons of using their service persuade the prospects to click the button.
Testimonials with happy face satisfied clients and a simple guide for how it works have positive effect on the visitors, encourages for joining them.
- Zoho
It is cloud software that helps you to run business to increase your efficiency. It perfectly fits the business of all sizes.
The friendly feel on the page and attention grabbing headline keeps the visitors engaged. With a short description about the service below the headline answers all the basic what, for whom, like questions promptly with the underlined words ‘value your privacy’. Featured apps are also shown with navigation elements.
The mentioning of number of users, years of experience, and similar is a proof to win the trust of the visitors. Moreover, the popular brand logos and testimonials with videos increase the trustworthiness, more likely to convert a potential lead.
On its famous landing page, Zoho takes a step further to clear the confusion about privacy by showing that they respect the privacy so no need to worry about sensitive data when sharing with them.
- Kajabi
This platform offers its customers a hassle-free way to manage everything to run a business. You can access your products, website, community, and marketing techniques on a single dashboard. It takes care of the technical aspects while helping you to focus on the business.
A simple and concise message that it’s landing page gives to the visitors keeps the clutter out and only provides the needed information to the target audience. An explanatory video is just beside the free trial call-to-action, compels the visitors to watch the demo and choose for the trial.
An attractive picture effectively shows the problems that the business owners face and the solution they offer in a humorous way, yet another good play to get the visitors convert. As you scroll down, there is a little description of every service they offer and testimonials from individuals of diverse fields, showing the fruitful results that the customer will get regardless of the type and size of the business.
- Wise
It is a fintech company that enables its users to transfer the money online through then easily and securely. With Wise you can send money to 80 countries and in 54 different currencies.
It could be considered as one of the famous landing pages because the information shown is dense but in simple and clear words, makes is understandable for the visitor.
Currency exchange calculator on the top of the page helps you to calculate the amount instantly. And a bright colored call-to-action button just below it encourages to get started. Personal and business options tell the visitor to opt for the required mode, keep the visitor on the right track.
A personalized experience is provided by showing the name of your country with the benefits of using wise. When it comes to money, privacy and security are the paramount factors. Describing how they protect the money helps in removing the fear from the mind of the visitors.
- Mixpanel
Using the real-time data, Mixpanel gives insights to how potential prospects and customers are interacting with your products. It aims at helping business grow by utilizing useful data.
Headline and a short description are benefit-oriented, tell the prospects about how their product helps you. A powerful call-to-action encourages to watch a demo for more guidance or to simply sign up. The image represents the metrics which are used to collect the data, providing the visitors a basic idea of what they can expect from Mixpanel’s product.
The names of big companies are mentioned as a client that strengthens the credibility. Customer story, webinar, e-book, and blog are present on the page to guide the visitors.
There are many elements that work together to make the most effective landing page. You can take the hint from this article to get insights of what to do for designing and impactful landing page that converts.
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