Living in a digitalized world, we all need to leverage the power of web to get our businesses noticed and increase their customer outreach. Thanks to whoever came up with the idea of landing pages, gathering the accurate information that helps your business grow is no more a task.

Businesses and organizations are often concerned about getting the best landing pages designed. This concern further forces them to worry about the accurate landing page cost and how much they need to spend to get one made.

If you’ve also been worrying about landing page price lately, you’re at the right place. This article discusses all that you need to know about landing page costs and factors affecting it.

So, without further ado, let us dive in:

The Average Landing Page Cost

Before we proceed, please be clear that every landing page costs different from the other. There are several factors that define the complexity level for making a specific landing page. This means not all landing pages cost the same.

However, considering the general trend, a simple landing page cost anywhere between $1000 and $1500 for most businesses. This cost usually equates 1 page website design cost in most cases.

However, if you have specific demands from the developers working on your landing pages, the costs can go up to $2000 too. For extra complex landing pages that require a lot of hard work and dynamic designing, the costs might reach up $3500 or more.

Nevertheless, it is very rare for the landing page price list to cross $2000.  Generally, basic businesses get their landing pages made in prices that suit their budget and work great for them too.

Part 1. Why Should You Pay For A Landing Page?

Why is everyone so concerned about getting a landing page? What’s this with everyone agreeing to pay people to build their landing pages? What does a landing page do?

If this is your first time trying to get yourself a landing page, questions like these might be all over your mind. Well, don’t worry, we got you.

Before we go on and discuss factors affecting landing page cost, let us educate you a bit on landing pages and their purpose.

So, keep reading:

What Is A Landing Page?

Simply defined, landing page is a solo webpage that markets a business or its services and products. However, this page is nothing like your ordinary Ad pages. Rather, it acts as a form, gathering and bringing you information that can help your business grow.

You can look at a landing page as a form that gathers useful data from all the people that visit it. This data can help you enhance your business and marketing game. It lets you target more specifically the potential customers and enhancing your chances of making more sales and profits.

Your landing pages often look like a brochure or an event invite. However, business might prefer being direct in their landing pages, asking people to fill out the surveys and give suggestions.

Why Are Landing Pages Important?

Landing pages are important because of several reasons. It is possible that you are not yet sure whether you need to spend any money at all to get a landing page made.

This is why, we are listing down some amazing benefits that having a landing page can bring to your sales and products. So, let us quickly go through each of these so you are wholly enticed by the idea of getting yourself a landing page:

1. Landing pages leave a great first-impression on someone interacting with your business or its services for the first time.
2. Landing pages bring you information that can help increase your online conversion rates and generate better leads for your virtual presence.
3. These pages use brief content to promote your products better
4. Landing pages increase your business’s search traffic and enhance your trust in everyone’s eyes.
5. When a landing page endorses something clearly, your social media pages get less query messages and make it easier for you to operate your social accounts.

Part 2. Factors Influencing The Price For Landing Page

By now, you must be fully invested in the idea of getting yourself a landing page made. Well, here comes your biggest concern, i.e., the landing page price.

As we already told you, there is no fixed amount that every landing page will cost every business. Rather, several factors need to be taken in view when trying to figure out the price of a landing page.

Below, we are going through the most important landing page pricing related factors that have a great role in deciding what you need to pay for a landing page. Further, we are also giving you some idea of how much you should expect to pay in each case.

So, let us dive in and see the main factors that affect a landing page’s prices:

1. Who Is Creating Your Landing Page?

This is the most important factor and affects your landing page costs significantly.

Creating a landing page is not a task that everyone can accomplish. Rather, there are three common sources that help people get their landing pages made. These sources and how they affect your pricing are as follows:

1. Your Organizational Creator:

You might have an in-house team of creators that manages your organization’s web-related activities., Chances are, anyone from this creative team knows how to make an excellent landing page for your business.

In this case, you do not have to pay anything to the landing page creator since it would be covered in his or her monthly salary. However, the creator will be using a specific software to create your PPC landing page.

Any popular and high-rated landing page creation software often costs around $70 to $400 per month. You’d be required to pay for the software even if the creative team isn’t asking for anything extra in their monthly pay. So, choose a software you can easily pay for.

2. Freelancers:

In the absence of a landing page creator at your workplace, you can hire freelance landing pages creators to do the job.

The costs in this case vary, depending on from where you hired the freelancer, the freelancer’s expertise, how much you can assist them in their landing page development process and whether or not you’re providing them with the needed resources.

In this case, expect your overall cost to be anywhere between $70 and $300 depending on who you choose.

3. Landing Page Developing Companies

The importance of landing pages can be proved from the fact that now, there are specific companies that provide landing page services to businesses.

Hiring any such company gives you the peace of mind since then it is the company that has to worry about making the best landing page for you.

Here again, the costs depend on what company you choose and what requirement you have from them. Since this is the most professional way of getting your landing page made, expect the cost to be a bit higher than the above to cases.

Usually, hiring a company costs you around $1500 to $1700 which isn’t easily affordable for many.

2. The Complexity Of Your Landing Page

Depending on what your landing page looks like, it costs can vary from others. Usually, we differentiate between landing pages as simple landing pages or complex landing pages.

Here is how each look like and the costs you should expect to pay in each case:

1. Simple Landing Pages

As the name indicates, these pages do not require a developer to put in a lot of hard work. A simple landing page often has nothing more than some basic features, simple yet intuitive design, responsiveness, and some basic conversion trackers.

Since this all is so basic, you can expect the maximum cost for landing page like these to be no more than $1400, that too, when you hire someone extremely high-rated and professional for this job.

2. Complex Landing Pages

If your business is in no way simple, it might require its landing page to have a lot of advances features and dynamics.

In this case, your landing page is going to be very complex with videos, graphics, in-depth information, build-in features and much more. Some other complex landing page features might include the following:

• Selling points
• Programming features
• Excellent copywriting
• Unique designs
• Thank you or confirmation pages

Now, this might be obvious but let us put it here clearly. A complex landing page might, at times, cost so much that an average business can’t even think of getting it made even from the simplest of developers.

Even when you hire freelancers for this task, it comes with costs that are often more than enough to have your entire budget moving. Mostly, complex landing pages are often made as a part of wider package that caters to a business’s other digital needs too.

While we cannot really give a quote for this one, you can expect to pay anywhere around $2700 to $3500 to get a complex and dynamic landing page made.

3. Your Competitor Landing Pages

Getting a landing page made to gain maximum benefit from it isn’t easy. There are often a lot of competitors out there, with their own landing and PPC pages that can give you page a tough competition.

Whenever you think of your leadpage price, keeping your competitors in mind is essential. Usually, your competitors are there to take the ad spot that you want your landing page to have.

This induces extra pressure on your developers to develop something with long-tail keywords for lesser competition. But, simply having Long tail keywords does not easily get you the ad space you need.

What Do You Need To Surpass The Competition?

Hence, you need to focus on being specific and unique in a sense that your landing pages gets more notices than those of your competitors.

This competition between keywords often gets intensified if you are in an industry where every other brand can afford to bid on the unique keywords. Sometimes, you might also want to bid on yours and this requires a lot of money.

The more is your competition, the more efforts will be needed to get your landing pages made. You might have to increase your budget to get the best software and bid on keywords. All of this included in the actual cost of your landing page – leading it to become very expensive.

4. The Number of Campaigns You Run Through Your Landing Page

Sometimes, you might want your landing page to focus on more than one thing and get more of your services endorsed.

While an unfocused landing page reduces your chances of success, many companies still have no other option but to run multiple PPC campaigns through one landing page.

Such landing pages often end up costing more than you have imagined. These pages need more care to be made, more buttons, more graphics, and of course more money to be pitched in.

Hence, you need to see if the amounts of campaigns you’re running can demand a lot of money from you and if you can afford it.

Final Verdict

With all of this being said, we still suggest you not to follow the herd when it comes to getting your landing page.

For each business, a landing page could mean different things and can bring different opportunities to the table. Depending on what you need, always focus on getting quality landing pages made instead of saving money and you’ll never regret spending on a landing page.