We all want our businesses to grow and attract more customers. This effort is required a little more especially when a business introduces a new service or product.

Thanks to services and product landing page, you can easily encourage your visitors to check out your new offerings.

Let’s be realistic, you can’t keep investing in experts to create your landing pages all the time. Hence, a good idea would be to learn a method that lets you create a landing page on your own.

Thanks to WordPress tools, creating a landing page is easily possible. Keep reading to know how!

Part 1. What’s A Landing Page?

The purpose of this post is to hop into the method of creating a WordPress landing page. But, we think it worth our time to first explain to you what exactly a landing page is!

Basically, business landing pages are like web pages that represent your business or its services. The purpose of these pages’ existence is just one, i.e., to introduce people to your new services in a way that entices them to invest with you.

When landing pages were first brought to life, creating them wasn’t a piece of cake. But, now things have changed for better. You can easily create a landing page using WordPress and we’ll discuss how you can do that.

Why Should You Use WordPress To Create A Landing Page?

Many people often ask why they should create a landing page via WordPress. Well, there are many reasons to do that. Firstly, you can’t hire an expert developer every other day to get a one- page website made – solely for the purpose of promoting a single entity.

Also, businesses often do not have a lot of time to invest in finding and hiring an expert to get their landing page made – especially right after they inaugurate a new service. Somehow, even if you find a developer, the time required in explaining everything to that person is also going to render your productivity.

With both these reasons under consideration, it seems legit why businesses would like creating their one page website WordPress landing page on their own. Some other reasons to use WordPress for this include the following:

  • Affordability
  • Ease of use
  • Control over WordPress landing page template
  • Quick page creation

Part 2. How to Create a Landing Page in WordPress

20 Best Free Landing Page WordPress Themes 2021 - Colorlib

By now, you must have gotten the idea that you can use WordPress.com to create a landing page. Just to give you an idea, let us assume that this page is like a one-page website for your business that is often temporary.

Now, let us just talk about the method of creating this WordPress temporary landing page. Well, it is no rocket science, just follow the steps given below and you’ll surely succeed:

Step 1: Install SeedProd Plugin On Your Site

If you’re looking forward to getting a landing page made, you must already have a business site. On this site, purchase and install the SeedProd plugin that will help you make a landing page easily using WordPress.

Once you’ve installed the plugin on your site, activate it. While installing, you get a license key and you’re required to add it on the welcome page too. Get it verified and then scroll down.

Step 2: Create Your Landing Page

Clicking on the button will take you SeedProd dashboard where you can start creating your landing page. On the page, you’d see five options that let you create following kinds of landing pages:

  • WordPress coming soon page
  • Coming soon mode page
  • Maintenance mode page
  • Login page
  • 404 page

Ignore these for now and move further down. Select the option that says, “create your first page”. Click on this button and you’d be asked to select a landing page template. Select a template you think would suit you the most or use a blank template to make something you already have in mind.

Step 3: Customize The Landing Page Template

This is where the actual process of creating a landing page on WordPress begins. Basically, you’d get a drag and drop builder that you can use to revamp the selected landing page template in whatever way you want.

Add blocks and section to your page by selecting them for the left side of the builder’s screen and drop them where you want them to be shown on your page.

While you make edits, keep your eyes on the right side of the page where you get a glimpse of how your page would look like.

The customization step is important because it is going to play a huge role on how a customer will value your landing page’s purpose. Hence, we suggest you spend as much time on it as required.

Also, you can check out some WordPress landing page examples to get a better idea of how to customize your page.

Step 4: Connect Your Page To Your Channels

Mostly, businesses want their landing page to connect them to new people via mail and add more addresses to their mailing list. If that is you case too, you’d have to connect this page to your email marketing list before you publish it.

You can easily make this connection and others like it to your landing page. Simply, find the tab titled ‘connect’ on the top of your screen. Clicking on this tab will automatically give you the option to connect your landing page to the marketers like:

  • Constant Contact
  • Mailchimp

And many others. Your task here is to find the mail marketing provider you avail services of and then connect it with your new landing page. The steps to making such a connection are often given on the screen too.

Once this connection has been made, you’d automatically get a new mailing address in your list if your landing page has been designed to do that!

Step 5: Publish Your Landing Page

Yeah, you read it right. Your landing page is all ready and you can publish it right now!

Right next to the save button on your page in progress, you’d see a drop-down menu. Click on it and find the option titled ‘publish’. Click on the publish button will make your page go live on your WordPress site and will make it a proper landing page.

To make things sure, SeedProd will show you a notification too, letting you know that your page is live.

Also, in case the message or notification doesn’t reach you in time, you can always use the Live Page button to see how others are viewing your landing page.

That’s it with the creation process. All the best with your page and whatever it is that you want to achieve through it.

Part 3. What Should A Landing Page Include?

What is a Landing Page and How Does it Work?

We might have given this impression of landing page creation being an easy-pezzy lemon-squeezy project. Well, we’d categorize it as something not too challenging. But, not taking care of some things might lead your landing page creation process to a huge devastation.

We don’t want you to see your page going flop right after you have invested so much of your energies in creating it. So, we decided to share some things that every landing page must have. Make sure to add these things to your creation process even if you are creating a one-page WordPress landing page and you’ll surely succeed.

WordPress Landing Page Must-Haves

Without any further ado, let us dive straight into the list of things that a landing page must have:

  1. A descriptive and catchy headline or title
  2. A sub-headline or tag-line that entices the visitor to scroll down
  3. A brief, yet, interesting and complete description of what the landing page is all about
  4. One or two high definition and high quality images
  5. A video that shows the product or service being offered, if possible
  6. Some testimonials, work samples, famous customer logos, certifications, etc.
  7. A form that can collect information from people that your business can benefit from
  8. Catchy color palette but not something too blingy or disturbing to the eyes
  9. If possible, a similar font style and size throughout the landing page
  10. Some benefits or reasons why what your landing page endorses is worth it
  11. A clear call to action, that subtly forces the people to sign up

Final Verdict

We tried our best to explain to you everything there is to know about creating a WordPress landing page. However, some things are only better understood once your go hands-on them.

So, the next time you have to create a landing page, make sure to try this step-by-step method out using WordPress without any reluctance or doubts in your abilities.

All the best with your landing page!